Samsung Electronics today announced the launch of the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with the most natural and contextually aware mobile experiences ever created. Introducing multimodal AI agents, the introduction of the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and their world. A first-of-its-kind personalized mobile platform for Galaxy chipsets, the Snapdragon 8 Elite delivers even more processing power for Galaxy AI and more superior camera interactions with Galaxy’s next-generation ProVisual Engine.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help all users interact with their devices more naturally and effortlessly, trusting that their privacy is safe,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The Galaxy S25 series opens the door to an AI-powered OS that fundamentally changes the way we use technology and live our lives.”

The most intuitive and easiest mobile interactions yet

With One UI 7, the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and delivers personalized AI experiences with secure privacy at every turn. It is the starting point of a shared vision with Google to imagine Android with Artificial Intelligence at its core, bringing together developers and partners from around the world.

Multimodal AI agents enable the Galaxy S25 to interpret text, content, images, and videos for interactions that feel more natural. Improvements to Circle to Search with Google make searching on your phone’s screen more useful, faster, and more contextual. Circle to Search now quickly recognizes phone numbers, emails, and URLs on your screen, letting you call, send an email, or visit a website with a single tap.

With the Galaxy S25 series, you can also perform actionable searches with contextual suggestions for next steps. Plus, the Galaxy S25 makes it effortless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

The Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the screen font size in Settings.

Simply press and hold the side button to activate Gemini and seamlessly interact with Samsung and Google apps, plus third-party apps like Spotify. For example, find your favorite team’s game schedule and add it to Samsung Calendar – with a single command.

These intuitive interactions are enhanced by Galaxy AI’s enhancements and integration into popular commands for communication, productivity and creativity. The Galaxy S25 keeps calls organized with Call Transcript. Writing Assist features like content summarization or automatic note formatting can be activated where text can be selected, without having to switch between apps. Drawing Assist unlocks new ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalized experiences with secure privacy

In the age of AI, personalization goes hand in hand with privacy. On the Galaxy S25, the Personal Data Engine powers personalized AI features by securely analyzing your on-device data to deliver personalized experiences that reflect your preferences and phone usage patterns. This data enables tailored experiences, such as searching for an old photo in Gallery using natural language, or being guided through your day with Now Brief, which proactively offers suggestions accessible via the Now Bar on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

The Galaxy S25 also introduces post-quantum cryptography, protecting personal data against emerging threats that may increase as quantum computing evolves.

Because there is no privacy without comprehensive security, One UI 7 laid the foundation for these innovations by introducing an additional, fortified layer of device security, designed for the era of AI and hyperconnectivity. Additional updates include expanded maximum restriction settings, improved theft protection, and a new Knox Matrix dashboard to monitor the security status of an ecosystem of connected devices.

The most powerful Galaxy performance ever

The Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy. With unique customizations from Galaxy, this is the most powerful processor ever in the Galaxy S series, delivering a 40% increase in NPU performance, 37% in CPU performance, and 30% in GPU performance compared to the previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including advanced AI tasks such as Generative Edit.

Samsung and Qualcomm Technologies have worked together to customize the Snapdragon® 8 Elite for Galaxy. The Galaxy S25 series features advanced and efficient AI image processing with ProScaler to achieve a 40% improvement in screen image scaling quality, while incorporating Samsung’s custom Digital Natural Image Engine (mDNIe) technology integrated within the processor using Galaxy IP to enable greater display power efficiency.

The Snapdragon® 8 Elite for Galaxy is also equipped with the Vulkan Engine and improved Ray Tracing, which makes movements during mobile games smoother and more realistic.

All intensive device usage and AI processing run smoothly thanks to the revised heat dissipation structure with a 40% larger vapor chamber and a customized thermal interface material (TIM) that provides additional improvement in thermal efficiency.

The true liberation of content creation

The Galaxy S25 series delivers ultra-detailed shots across every range with high-resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultra-wide camera sensor, upgraded from the previous 12MP, the Galaxy S25 Ultra delivers exceptional clarity and vibrancy.

10-bit HDR recording is now enabled by default, offering four times richer color expression than 8-bit. This way, the Galaxy S25 can capture details in any lighting condition. Plus, low-light videos have never been clearer than with the Galaxy S25. Powered by a powerful processor, the Galaxy S25 analyzes motion and time to reduce noise more effectively. This integration allows for the detection of moving and static objects with greater accuracy, ensuring sharper, clearer images in any scenario.

The Galaxy S25 also introduces a range of tools once limited to specialist software, making advanced editing accessible to everyone. Now anyone can be a pro at editing photos and videos. Audio Eraser makes it easy to remove unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowds and noise – you can control what to reduce or eliminate completely.